As a Mass Communication student, you might sometimes want to
ask yourself some mind bugging questions after bagging (no pun intended) your certificate on prospective career
opportunities you can fit in to or the one that pays you, probably questions
like; am I going to be a news reporter?
Is it the only job up for grasp after studying the whole years? This
article is going to enlighten you about other fields a mass communication
graduate can venture into with your certificate;
- Journalism
- broadcasting
- public relations
- advertising
- book publishing

Broadcasting is another area of specialization for a
graduate of mass communication; it involves the spreading of information
(visual and audio) from transmitters to a receiving device i.e. radio and
television sets, this means you can become a Television Presenter, a radio presenter, On-Air-Presenter (OAP), A
newscaster, sound engineer and others.
Individuals and organizations use Public Relations for
information management, meanwhile Public Relations stretches beyond information
management alone; it entails proper image making through publicity, maintaining
mutual understanding between an organization and its publics and public opinion
management. Public relations practitioners are called; “ Public Relations Officer(PRO)”,” publicity managers”,” Publicity Secretary” depending on the
organization.
Edward Barnays can
be said to be the father of modern Advertising after he established Madison Avenue in the 1920s, advertising
involves making known a product or service as it involves marketing and also
the persuasion of target audiences to patronize a product. However Advertising
can either be commercial( goods and services) or non-commercial which is
usually done by non-profit organizations like Political parties and NGOs
through free modes like Public
Service Announcement(PSA) and word-of-mouth,
everybody should be familiar with this system e.g. Molue adverts commonly used by Preachers
and Drug peddlers in Lagos or chants by hawkers
on the street.
The advent of the internet has shaped the way Publishing is
being practiced; according to Wikipedia
Publishing can be defined as;” the
production and dissemination of music, literature and information to a large
group of people” the most common form of publishing is Book and Novel
publishing, there are three forms of
publishing it include; non-paid publishing, semi-paid and paid publishing, you
decide the form you want.
Written by; Bello Muhammed Nauteeq (DWA)
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